What is Google Analytics?
Google Analytics is a web analytics tool offered by Google to help you analyze your website traffic. Given that your website is the central hub of your digital presence, being able to break down who is visiting your site, what they are looking for, and where they go when they get to your site can help you track your website's effectiveness.
Moving from Universal Analytics to Google Analytics 4
In 2022, Google released a major overhaul to Google Analytics. As part of this overhaul, Google announced that they are sunsetting Universal Analytics (UA) on July 1, 2023. For six months after that date, you’ll still have access to historical data in UA. Then, that data will be gone, too. Please read Google’s support documentation if you have more questions.
We are in the process of switching all our current clients to the new Google Analytics 4 (GA4) at no cost to you as part of the regular update maintenance included in your subscription & hosting to ensure that website traffic tracking continues.
For more information about the new features GA4 offers visit: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Not sure how to use Google Analytics? That's ok!
We know that you might be unfamiliar with Analytics, and that diving into a complicated Analytics dashboard without direction can be overwhelming and intimidating. You may not have the time or resources to take advantage of the massive tracking power that comes with Google Analytics right now. That's okay! You don't have to do anything. You can rest assured that Google Analytics is running in the background tracking all the visitors to your website and keeping that data archived for you.
When you're ready, the Google Analytics data that your site has been tracking, can help you find out which efforts or content work. It can make it easier to make good decisions about your digital marketing, repeat successful marketing initiatives and, in the end, help your business or organization grow!