How we create • together at interGen
From social media to measuring performance to simply managing your website, there are a lot of details to cover. InterGen operates on the idea that your website, your social media, and your data are yours. Our job is to make sure that you are getting the most out of your digital resources in the easiest, most convenient way possible. Helping people, businesses, organizations, and communities move forward together is an exciting endeavor that fuels us. Beyond just programming your website, our passion can move your business forward.
Here's what we're passionate about right now...
- Written by Brian Mitchell
Core Web Vitals (CWV) is a set of metrics designed by Google to measure essential aspects of web page performance. Better performing pages provide a better overall user experience and encourage higher rankings for websites in search engine results. You can test any web page using this free tool at https://pagespeed.web.dev/
I was asked recently to review a site for one of our clients. I was struck that some of the information provided by CWV was directly actionable (e.g. reduce third-party javascript) whereas some items seemed more informational ( e.g. Largest Contentful Paint element). The informational items give you something to improve but do not necessarily tell you what is holding up the LCP from loading quickly. I asked for a little help from AI in exploring this concept. Much of what is below is the result of that inquiry.
Read more: Core Web Vitals: Actionable Metrics vs. Performance Outcomes
- Written by Brian Mitchell
You’ve launched your brand-new website, but when you search for it on Google, it’s nowhere to be found—or buried deep in the results. So, what gives? Building a website is just the first step toward gaining visibility online. The real challenge is getting search engines like Google to notice your site and rank it highly in search results. In this post, we’ll explore what factors influence your site’s ranking and offer insights on how you can improve it over time.
Diving Deeper into Page Rank
The term you’re looking for is "page rank." This refers to how quickly your website appears in search results for a particular search phrase. A higher page rank means your site is more likely to show up at the top of the search results. While there's no way to guarantee a specific page rank for any given search term, there are strategies that can significantly improve your chances of ranking higher.
Think of your relationship with Google as a two-way street. You provide free information that Google shares with users, and in return, Google offers traffic and visibility based on how current, relevant, and abundant your content is.
Google’s ultimate goal is to give users the most relevant information as quickly as possible. So, what is your website offering that makes Google want to rank it higher? Generally, Google favors websites that:
Read more: Why Isn’t My New Website Ranking High on Search Engines?
- Written by Kristin Bird
Will updating my website help or hurt its SEO?
I'm thinking about making some major changes to my website - will those affect my site's traffic?
How do I handle 404 errors when I'm updating outdated content on my site?
Do I need to focus on SEO if my business is small or not reliant on heavy web traffic?
If you're considering a massive overhaul of your site, we can help guide you through the process of understanding and implementing effective strategies for balancing user experience with SEO in the context of website updates.
People First, Then Search Engines
At interGen, we prioritize designing websites for users before optimizing for search engines. These two goals aren't contradictory; in fact, enhancing search engine visibility is a crucial aspect of user experience. This approach ensures both users and search engines benefit from a well-organized and informative website.
Read more: Website Updates and SEO: Balancing User Experience and Search Visibility
- Written by Brian Mitchell
For nearly two decades, the interGen team has embraced Joomla! as our preferred content management system. Last week, we celebrated this powerful platform and its vibrant community at JoomlaDay USA in Nashville, an annual event attracting developers and Joomla enthusiasts from across North America and Europe.
After spending the week in Nashville, our whole band would agree that the Joomla platform really sings! Attendees from interGen included:
- Brian Mitchell, interGen President (attended on site)
- Kristin Bird, our support team lead (attended on site)
- Aaron Morrison, front-end dev (attended virtually)
- Manu Beladevan, back-end developer (attended on site as the event's first ever participant from India)
We were also proud to be supporting the event as a Gold Level Sponsor.
Event Highlights that Will Benefit our Clients
- Written by Kristin Bird
Are you ready for a whole new level of web development and content management? Joomla, one of the most trusted and versatile open-source content management systems, is stepping into the spotlight with the release of Joomla 5. This exciting upgrade promises to bring a host of benefits that will delight both seasoned developers and newcomers to the world of website management.
Let's dive into the advantages that Joomla 5 has in store for you:
- Performance Boost: Speed and performance are crucial in today's digital landscape. Joomla 5 brings significant performance enhancements, ensuring that your websites load faster, which is not only user-friendly but also favored by search engines for better SEO rankings.
Read more: Joomla 5: Unleashing a New Era of Web Development
