Automated Content Marketing
- Written by Kristin Bird
- Content marketing strategy
- Social media strategy
- SEO Keyword Research
- Creating & monitoring drip campaigns
- Measurable goals and metrics
- Regular reporting to assess results
If your company’s marketing tasks have gotten big enough that you can't manage everything via task managers, email software and spreadsheets anymore, marketing automation might be for you. Rather than hiring a team of marketing specialists, automated marketing software helps manage redundant tasks like emailing new customers, setting up social media-to-email programs, emailing your users every time you post blog content, and more.
You want leads. Automated Content Marketing delivers leads through a simple 3-step process:
Step 1: Honeypot
Our team regularly and aggressively develops exciting new website content to highlight your expertise and the best that your organization has to offer. The greater volume and quality of regularly updated content on your website dramatically increases engagement for site visitors and drives search engine ranking. In addition, our Automated Content Marketing tools begin tracking your potential leads from the very first time they visit your website.
Step 2: Adding Value
Your potential clients are invited to share their contact information for access to additional valuable and relevant information (white papers, case studies, how-to’s, etc.) that our team will develop in collaboration with you.
Step 3: Nurturing to Close
We continue the supply of additional valuable information to your growing list of potential clients based on the topics important to them. Our tools provide metrics that show us what is working and what isn’t, so we can leverage your investment for maximum results. Our Automated Content Marketing process continues to nurture, encourage and refine these relationships through updates of ever-increasing value.
Your leads are well-informed, pre-qualified, and enthusiastic about your products and services the very first time you speak to them. The dramatically increased activity on your website significantly improves your online presence, increasing traffic and visibility at every stage of the sales process and filling the sales funnel.