Disruption by its very nature hits inconsistently. Covid is still a thing, but people seem ready to acknowledge the lasting changes to our world and to move on as best we can. Some lost loved ones. Others lost their livelihoods. The dignity of a good job is essential to anyone trying to pay rent, raise a family, or put food on the table. In the aftermath of industry shutdowns we are learning again that cooperation is perhaps the best competitive advantage.

Digital communications help small and medium sized businesses reach across time and space to mitigate the challenges of labor shortages and supply chain issues. Individuals and entrepreneurs are using website technologies to find and fill the gaps in our business environment that represent the next opportunity. As a culture we need to evaluate what we did well and what we need to do better.

As individuals we know that disruption is the only thing that is inevitable. When it happens, do we compete or do we connect?