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How we create • together at interGen

From social media to measuring performance to simply managing your website, there are a lot of details to cover. InterGen operates on the idea that your website, your social media, and your data are yours. Our job is to make sure that you are getting the most out of your digital resources in the easiest, most convenient way possible.  Helping people, businesses, organizations, and communities move forward together is an exciting endeavor that fuels us. Beyond just programming your website, our passion can move your business forward.

intergen leadership team

Here's what we're passionate about right now... 

You’ve launched your brand-new website, but when you search for it on Google, it’s nowhere to be found—or buried deep in the results. So, what gives? Building a website is just the first step toward gaining visibility online. The real challenge is getting search engines like Google to notice your site and rank it highly in search results. In this post, we’ll explore what factors influence your site’s ranking and offer insights on how you can improve it over time.

Diving Deeper into Page Rank

The term you’re looking for is "page rank." This refers to how quickly your website appears in search results for a particular search phrase. A higher page rank means your site is more likely to show up at the top of the search results. While there's no way to guarantee a specific page rank for any given search term, there are strategies that can significantly improve your chances of ranking higher.

Think of your relationship with Google as a two-way street. You provide free information that Google shares with users, and in return, Google offers traffic and visibility based on how current, relevant, and abundant your content is.

Google’s ultimate goal is to give users the most relevant information as quickly as possible. So, what is your website offering that makes Google want to rank it higher? Generally, Google favors websites that:

Will updating my website help or hurt its SEO?  

I'm thinking about making some major changes to my website - will those affect my site's traffic?

How do I handle 404 errors when I'm updating outdated content on my site?

Do I need to focus on SEO if my business is small or not reliant on heavy web traffic?

If you're considering a massive overhaul of your site, we can help guide you through the process of understanding and implementing effective strategies for balancing user experience with SEO in the context of website updates.

People First, Then Search Engines

At interGen, we prioritize designing websites for users before optimizing for search engines. These two goals aren't contradictory; in fact, enhancing search engine visibility is a crucial aspect of user experience. This approach ensures both users and search engines benefit from a well-organized and informative website.

Joomla Day USA 2024

For nearly two decades, the interGen team has embraced Joomla! as our preferred content management system. Last week, we celebrated this powerful platform and its vibrant community at JoomlaDay USA in Nashville, an annual event attracting developers and Joomla enthusiasts from across North America and Europe.  

After spending the week in Nashville, our whole band would agree that the Joomla platform really sings!  Attendees from interGen included:

We were also proud to be supporting the event as a Gold Level Sponsor.

Event Highlights that Will Benefit our Clients

Are you ready for a whole new level of web development and content management? Joomla, one of the most trusted and versatile open-source content management systems, is stepping into the spotlight with the release of Joomla 5. This exciting upgrade promises to bring a host of benefits that will delight both seasoned developers and newcomers to the world of website management.

Let's dive into the advantages that Joomla 5 has in store for you:

  1. Performance Boost: Speed and performance are crucial in today's digital landscape. Joomla 5 brings significant performance enhancements, ensuring that your websites load faster, which is not only user-friendly but also favored by search engines for better SEO rankings.

Email can feel like a constant battle. Let's forget about how much of it there is for a moment. The world is so focused on how to avoid spam and phishing attempts it is easy to forget there is an opposite side to the email coin. What if you are a business leader? How do you ensure that the emails you are legitimately sending on behalf of your organization don't simply get tossed in with the rest of the garbage and incorrectly labeled as spam or suspicious?

What follows is a summary of the three most important tools that will help ensure the deliverability of your legitimate email. This is not a "how to" guide. Although, much of that information is available in the linked headers for each section. Rather, this is an overview of the information that can be included in your domain record (your DNS record) to help provide for the maximum acceptance of your emails for your intended audience.

  1. Google Search: Improving Your Site’s Rank in 2023
  2. Web Security for 2023
  3. What is Web Development?
  4. A Year in Preview