How we create • together at interGen
From social media to measuring performance to simply managing your website, there are a lot of details to cover. InterGen operates on the idea that your website, your social media, and your data are yours. Our job is to make sure that you are getting the most out of your digital resources in the easiest, most convenient way possible. Helping people, businesses, organizations, and communities move forward together is an exciting endeavor that fuels us. Beyond just programming your website, our passion can move your business forward.
Here's what we're passionate about right now...
- Written by Brian Mitchell
For years we have been telling clients that search engine optimization (SEO) it's not the "dark arts." It is too often treated as magical pixie dust that you sprinkle on a website after it launches. It is a subject wrapped in jargon and mystery that helps the "experts" sound more "expert." In truth, SEO is about creating great content that is relevant to your organization and its target market. The content answers real questions, solves real problems, and real human beings want to read it. In addition, an organization can encourage others to link to that content on their website. At the end of the day, that's it.
There are a collection of tools and best practices to make sure that the content on your website is set up to be as easy as possible for search engines to find and index. Tools like Google Analytics and Google Search Console are really more about providing visibility into what's happening with the content and health on your website rather than actually generating traffic. A good number of interGen clients are interested in taking things a few steps further. For these clients we employ a tool called AHREFS. The company is named for the HTML code used to create hyperlinks (e.g. <a href="https://intergen.org" target="_blank">My link to a great web developer</a>). Among many other things, they provide tools that show the "health" of a website, assessing things like how many dead links you have (404's), backlinks, page speed, etc. Pages with errors won't rank at Google. That is why cleaning up site health issues is often the first step in getting serious about using SEO to drive traffic to your site. If you are interested in deploying these tools to your site, let us know.
- Written by Kristin Bird
Why it matters to you: 20% of people globally have disabilities that can make browsing the web difficult. Making your site accessible isn’t just ethical—it helps you reach more people, avoid ADA compliance issues, and improve your SEO.
How It Works
- We assess your site with tools like a WAVE check to identify needs.
- Install the UserWay widget for immediate improvements.
- Get ongoing support from InterGen to keep it optimized
Contact us today for a free demo and see how interGen's partnership with UserWay can take your website to the next level!
Read more: Ensure ADA Compliance with UserWay: Accessibility Solutions for Your InterGen Website
- Written by Brian Mitchell
In the realm of email communication, ensuring that legitimate messages reach their intended inboxes is an ongoing battle. Email providers, businesses, and anti-spam organizations employ a variety of measures to combat spam and malicious activity. Among these measures are DNS-based Blacklists (DNSBLs), which flag IP addresses suspected of sending unsolicited bulk email (spam). Two such blacklists are UCEPROTECTL2 and UCEPROTECTL3, managed by UCEPROTECT Network. If your IP address or network has been listed, understanding what these lists are and how to remove yourself from them is key to restoring normal email delivery.
What Are UCEPROTECTL2 and UCEPROTECTL3?
Read more: UCEPROTECTL 2 & 3: What They Are and How to Get Delisted
- Written by Brian Mitchell
Core Web Vitals (CWV) is a set of metrics designed by Google to measure essential aspects of web page performance. Better performing pages provide a better overall user experience and encourage higher rankings for websites in search engine results. You can test any web page using this free tool at https://pagespeed.web.dev/ I was asked recently to review a site for one of our clients. I was struck that some of the information provided by CWV was directly actionable (e.g. reduce third-party javascript) whereas some items seemed more informational ( e.g. Largest Contentful Paint element).
Read more: Core Web Vitals: Actionable Metrics vs. Performance Outcomes
- Written by Brian Mitchell
You’ve launched your brand-new website, but when you search for it on Google, it’s nowhere to be found—or buried deep in the results. So, what gives? Building a website is just the first step toward gaining visibility online. The real challenge is getting search engines like Google to notice your site and rank it highly in search results. In this post, we’ll explore what factors influence your site’s ranking and offer insights on how you can improve it over time.
Read more: Why Isn’t My New Website Ranking High on Search Engines?
